I prefer sitting at empty tables at professional events—it's where I'm most comfortable. Over time, I've noticed who naturally includes others and who doesn't. These observations reveal character traits that matter in business: empathy, confidence, and collaborative spirit.

After three intensive coaching days at OEI, I discovered brilliant students with perfect research solving the wrong problems. An engineer thought he needed better software - turns out volunteers just needed more time with kids. Sometimes the most valuable question is: 'What if we're solving the wrong problem?'

I walked into day 2 at the Okoboji Entrepreneurial Institute  expecting to be on a panel. Plot twist: more speed coaching sessions. And...

Yesterday was my first day at the Okoboji Entrepreneurial Institute, and while I was surprised to be asked to join, once I sat down and...

About three years ago, I launched marketing masterminds for women. Big vision, collective learning, all that good stuff. It flopped....

A friend forwarded me an email today that made me stop and take a screenshot. It wasn't the subject line or the design – it was a simple "Leave a Comment" button that ...

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Marketing professionals and business owners from across the Iowa Lakes Corridor region recently gathered at Nektar in Arnolds Park for an...

At Vertical Marketing, we are excited to be a part of the Emerald Estates Project, a collaboration between Spirit of Okoboji and Emerald...