Marketing Mastery Workshop Brings Together Local Businesses

Marketing professionals and business owners from across the Iowa Lakes Corridor region recently gathered at Nektar in Arnolds Park for an intensive marketing workshop designed to empower local businesses with cost-effective marketing solutions. This hands-on session brought together diverse sectors, highlighting the growing interest in practical marketing strategies across the business community in the area.

Angie Jones of Suite Ghost captivates workshop attendees while breaking down content pillar strategies. Her practical insights on building a cohesive content ecosystem had everyone taking notes!

The workshop featured local marketing professionals, including Angie Jones from Suite Ghost, Vanessa Moore from Vertical Marketing + Design, and Kathy Fahy from K Brand Marketing, with professional headshot services provided by Tim Fuchs of TFC Photography and Film. These experts shared their knowledge across a comprehensive range of topics, including content strategy development, brand auditing, visual design fundamentals, and digital tool mastery.

Vertical Marketing's owner, Vanessa Moore, breaking down the strategic power of design fundamentals - from grid systems and typography to visual hierarchy. Love seeing how these technical elements unlock marketing success for our clients!

Designed specifically for "Swiss Army knife" marketers - those versatile professionals who handle multiple aspects of their organization's marketing efforts - the workshop focused on accessible, budget-friendly solutions that businesses can implement immediately. Participants gained practical insights into tools like Canva, CapCut, social media scheduling platforms, and AI implementation for content creation and video editing.

The enthusiastic feedback has already sparked plans for a follow-up workshop focusing on deeper tool implementation and practical applications. In support of strengthening regional business capabilities, Vertical Marketing welcomes inquiries from:

• Communities interested in hosting similar workshops

• Organizations seeking customized marketing sessions for their teams

• Businesses looking to enhance their in-house marketing capabilities
  

The initiative aims to empower regional businesses with the tools and knowledge needed to execute effective marketing strategies independently and cost-efficiently.

Pictured left to right: Angie Jones, Suite Ghost; Vanessa Moore, Vertical Marketing + Design; Kathy Fahy, K Brand Marketing

A glimpse of some of our amazing Marketing Masterminds Workshop attendees,

captured beautifully by Tim Fuchs of TFC Photography and Film.